Formulation science is the core capability that lies behind how we create value for our customers; principally creating complex mixtures that deliver the effects valued by consumers or having the technical expertise and consumer insight to show our customers how our products can provide distinctive formulations and effects valued by consumers.
Creating value from our expertise in formulation science starts with successfully combining market insight and consumer understanding, which are tailored to individual markets, with leading edge technology platforms.
These capabilities and platforms allow us to develop products that provide superior performance for our customers.
We believe that our investment in R&D and marketing allows us to continue developing and maintaining our value creation capabilities. Our businesses share a common technology strategy that focuses our investment into profitable growth niches where our existing competitive advantages and strong technical reputations provide a strong platform for growth.
